They say don’t judge a book by it’s cover but in the world of self-Publishing the right or wrong cover can make or break you. In the saturated world of eBooks having an eye catching cover is everything.
Research book covers in your genre – not saying you need to get a cookie cutter copy that will blend in with the masses but at least make sure that your cover has similar themes as the top books in your genre.
Consider your theme– Make sure your cover conveys the theme or tone of your novel. You don’t want to confuse readers before they even open your book. I made this mistake with my first covers. While I thought they were awesome they made my book seem like a comic or manga and possibly turned off readers in my genre, paranormal romance.
Repeat Covers– Unless you are writing a serial try not to use the same cover for all the books in your series. While they need to have some similarities to show that they are part of the same series. It’s not good form to keep the same exact cover for each. Also if you are using stock photos you would need to purchase a license for each book anyway so it doesn’t save you too much cost wise either.
Model Drama– There are only so many models available in the stock world. Especially if you are on a tight budget. If you use popular sites like iStock or Deposit Photos, don’t be upset if you see multiple books with your same model and pose.
DIY or Not– You may opt to create your own covers to reduce the production cost of your book. If that’s the case be sure to do your research on basic design principles like the rule of thirds. Don’t forget to check the licensing on any stock photos and fonts used in your work, especially from so-called free sites. Not all of the photos and fonts have free commercial use licenses and most have limits on how many copies can be made with the image even with a paid license.
Custom and Pre-Made Covers– If you don’t feel like figuring out how to make your own cover or just don’t have the required skills, there is nothing wrong with buying a premade cover or hiring someone to make the cover for you. A lot of authors, including myself choose this option. Premades can range from $25-$250 based on the detail of the work, quality of the stock photo, and type of cover (eBook, Print, audiobook). Custom covers vary in price based on the same criteria although custom artwork for your cover increases the cost exponentially. Custom covers range from $5-$500+.
Credit your artist– If you choose to buy premade or have custom work done, best practice is to credit the artist or firm in the front cover of your book as well as in the book data. Some artists even require this in their contract with you. As an author, it is important to credit those you have worked with not only to show support for your team and the other artists involved int he project but also to cover yourself in case of copyright issues involving the art.